dynagirl

marketing/advertising clichés to retire, IV | 1:58 pm | 6 September 2006

“This isn’t your _[older relative]_’s _[noun]_.”
Oldsmobile wasn’t cool when it ran that campaign, the campaign wasn’t cool, and it went so far as to make Oldsmobile even less cool. So why the fuck is this structure / reference still showing up years later? It’s even pretty nonsensical: there’s lots of stuff that I wish were “my father’s X” — clothing, cars, telephones… all far more durable years ago than the crap that’s available now.

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