Helvetica is the new black, but | 12:38 pm | 29 December 2005

I noticed this some time ago already ( the current look, Disco CoolVetica, dates from May 2004 ) — which means that Helvetica, timeless as it is, and as gorgeous as it is, is somewhat played. What, then, is the new brown? Or is Helvetica’s resurgence a harbinger of a larger trend, towards elegant “classics” that may have been ahead of their time with their clean lines and optimistic, future-looking design?

For one thing, look for a lot more Century Gothic, Elephant, Engravers, Futura, with clear colors. Oh, sort of like I already did over here. I wish the client would send me copy so we can launch that already. HI, MOM!!

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